The Digital Strategy & DotOps Congress - Amsterdam

The Digital Strategy & DotOps Congress - Amsterdam
September 18-19 - 2014

Wednesday, July 16, 2014

Minds + Machines support: +1

Support matters

This is the email I received after purchasing a .COOKING domain name a few months ago. I then received an email explaining that my domain name could go to an auction if someone else tried to buy it too.
If I admit I did not notice this acquisition could go to an auction at the moment I purchased the domain name (far in advance), I am happy to learn that I can be reimbursed if my domain name is sent to an auction.

Transparency is an important matter when it comes to registering domain names and I pretty much appreciate to receive such kind email from M+M support because I would have been seriously pissed to receive an email explaining that my purchase was sent to auction.

The email received:


Hello Jean,

I'm actually waiting for someone to get back to me. I do apologize for the inconvenience and the wait. 

At the moment, ICANN is reviewing our program. We are making every effort to get the names that were purchased during Priority Reservation. If we are unsuccessful, we will be in touch the moment we hear from them. Of course, you are entitled to full refund before General Availability, if you would like to exercise that option.

I will be in touch as soon as ICANN contacts us, however, they are under obligation to get back to us by a certain time. I do apologize for that as well.

Best regards,
XXX (changed)

Registrar Support

Minds + Machines Limited


M+M = +1

Tuesday, July 1, 2014

France has saved money on .WINE!

"What if France had applied for a .WINE new gTLD?" is my latest article on

Another view of the situation regarding .WINE is to wonder if it would have been a good idea for France to apply. If we consider the situation, France has saved a lot of money by not applying to .WINE. The problem to protect wine Geographical Indications remains and the solution is now to be found with existing applicants.

Read my article on

Friday, June 27, 2014

.WINE : is France frustrated?

A journalist to ask ICANN CEO : "Is the .WINE so serious for France so ICANN has to be rebuilt the way they want?" Listen to Fadi Chehadé's answer on that question. The question is asked at 2:20 in the video.

Monday, June 23, 2014

Project dotVinum is in the TIME

Here is an extract of today's article in the TIME magazine after Axelle Lemaire's "brilliant" intervention at ICANN. Since it is written in English, it is possible that my Government does not ever learn about this project...but does it want to?


"Several European countries have mounted resistance against the .wine and .vin domains since Project dotVinum made a public effort to register .wine in 2010. When ICANN launched the New gTLD Program in 2012, a handful of private firms applied for .wine gTLDs, drawing the attention of Portugal, Spain, Brussels, Luxembourg, Italy and the U.S., among other countries concerned about safeguarding the quality, reputation and brands of their wines".

Sunday, June 22, 2014

Still want to protect wine Geographical Indications?

ICANN gave its go on .WINE and .VIN and France thinks that protecting wine Geographical indications is definitely not possible? Actually it is not…
There is a way.

I am in London from 24 to 25 but back to Paris on the 27. Axelle, if your team is not already on holidays, I can give them tips.

Read my latest "Trait d'humour" on .WINE and .VIN:

Thursday, June 19, 2014

.WINE & .VIN domain names : a strange story

As the founding member of Project dotVinum for Wine Registries - a story which started in 2010 - I am just amazed by what I read in the press at the moment. If ICANN had done serious international communication about new gTLDs and not just a simple video posted on its blog, the situation about .WINE & .VIN would certainly not be the one it is today.

The last publication from Neelie Kroes, vice president of the European Commission, looks like a desperate letter sent to an ICANN board which will probably have few impact on "whatever the board decides"...unless I am wrong.

Since 2010, I had the chance to talk a lot about these wine Top-Level Domains, I even wrote a community project for .WINE - .VIN and .VINO domain names which was presented to some French wine institutions with that same message in the end: "Wow: interesting" or again: "Wow: expensive". I am very sad that I did not meet the CNAOC earlier because this could have been a French project in the end.

Today, the message sent to the wine community is very negative but...who's fault is it? And do we care to know who's fault it is now the ICANN Board has approved to proceed? As I wrote it many times, it certainly is not new gTLD applicants' fault who followed the methodology provided by ICANN: the new gTLD applicant guidebook (which French version is still not "final" and translated from the English one by the way).

Regarding the protection of Wine Geographical Indications, I'd be interested to know if the EC has any paid consultants on this question because solutions have been published, and read more than 6000 times. They are here and they were sent to ICANN. We never received any call from the EC to discuss them, why?
Regarding ICANN, we are not surprised if they never called as they probably considered that the Trademark Clearinghouse would be enough to protect Wine GIs (which is the case in a certain way). We were just very surprised to see that some ICANN insiders represented one applicant in discussions with officials.

Now .WINE and .VIN are approaching, the only suggestion that I think of for our European Institutions to exist on Internet is to start building their own Internet: an Internet managed by them. Regarding existing in ICANN...we'll still be talking about this in 20 years :-)

Tuesday, June 17, 2014

Cast your vote on .WINE & .VIN new gTLDs

Les noms de domaine .GLOBAL : l’alternative aux .COM

De nombreuses nouvelles extensions Internet sont à présent à disposition et de nombreuses autres sont distillées petit à petit, venant ainsi inonder l’univers des noms de domaine. Pourtant, c’est un fait: les nouvelles extensions sont là et trois paramètres sont à prendre en compte dans toute - actuelle - et nouvelle stratégie de marque :
  1. Les noms de domaine .GLOBAL pourraient bien s’imposer d’ici quelques années comme “le nouveau .com”: si tel était le cas, le coût modique de son renouvellement pendant les dix prochaines années devrait représenter peu par rapport à ce qu’il en coûtera si celui-ci est enregistré par un tiers.
  2. Les modes en matière de nommage sont bien surprenantes et très souvent, il est trop tard au moment de l’achat. Sécuriser son .GLOBAL fait partie des petits gestes qui permettent de "voir venir".
    Savez vous qui est l’exploitant du nom de domaine ? Savez-vous que le Registre du .CO, qui n’est rien d’autre que le Registre des noms de domaine pour la Colombie, est une des extensions qui connait la plus forte progression? Est-il besoin de rappeler que l’extension privilégiée des télévisions, le .TV, n’est autre que celle des îles Tuvalu, elles mêmes perdues dans le Pacifique?
  3. Nul besoin d’enregistrer tous les nouveaux noms de domaine. Seuls ceux avec le plus fort potentiel devraient composer tout portefeuille de noms de domaine. Si une marque doit sécuriser les noms de domaine qui entourent son activité, sa stratégie doit aussi présenter un volet qui intègre les rares extensions génériques parues et à paraitre. Un groupe qui affiche plusieurs marques ou activités différentes aura besoin d’un nom de domaine pour le représenter dans sa globalité.